Programmatic
& Performance Buying
Programmatic & Performance Buying
RallyAd Media delivers programmatic advertising across premium, brand-safe
inventory with a focus on efficiency, scale, and real outcomes.
We use data-driven buying and continuous optimization to ensure media
spend is placed where it performs best — reducing waste and increasing impact.
Methodology
01
We define success metrics and attribution
goals before launch, ensuring Connected TV
performance is aligned with business outcomes
Strategy &
Success Definition
Strategy &
Success Definition
We define success metrics and attribution
goals before launch, ensuring Connected
TV performance is aligned with
business outcomes
01
02
Media Planning &
Inventory Selection
Media Planning &
Inventory Selection
We activate premium, brand-safe
Connected TV inventory through
programmatic buying, with full control
over placements, pacing, and scale
03
We activate premium, brand-safe Connected TV
inventory through programmatic buying, with full
control over placements, pacing, and scale
Activation &
Optimization
Connected TV exposure is tracked across
devices to understand how viewers move
from ad view to conversion
02
Activation &
Optimization
04
Measurement &
Scale
Performance data informs continuous
optimization, budget allocation, and
scaling of high-performing inventory
Connected TV exposure is tracked across
devices to understand how viewers move
from ad view to conversion
03
Measurement &
Scale
Performance data informs continuous
optimization, budget allocation, and scaling of
high-performing inventory
04
Methodology
What you get
What you get
Real-time optimization, pacing, and cost control
Creative support from strategy through production
Transparent reporting and measurable outcomes
Access to premium, brand-safe programmatic inventory
Advanced targeting and performance-driven buying models
Real-time optimization, pacing, and cost control
Creative support from strategy through production
Transparent reporting and measurable outcomes
Access to premium,
brand-safe programmatic inventory
Advanced targeting and performance-driven
buying models
Contact
Contact
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