Measurable
Connected TV
Measurable Connected TV
TV is not only for impressions and reach!
Turn TV into measurable growth.
Leverage Ability of CTV
RallyAd Media activates Connected TV as a fully measurable,
performance-driven media channel.
We move beyond reach and impressions by connecting TV exposure to real outcomes through programmatic activation, cross-device tracking, and transparent attribution.
Step to success
01
We define performance goals, KPIs, and
success metrics before activating any media.
Strategy &
Success Definition
Strategy &
Success Definition
We define performance goals, KPIs,
and success metrics before activating
any media.
02
01
We select premium inventory aligned with
measurable outcomes.
Inventory Activation &
Media Planning
Inventory Activation &
Media Planning
We select premium inventory aligned with
measurable outcomes.
03
02
Cross-Device Tracking &
Attribution
Campaigns are launched and optimized in real
time through pacing, testing, and performance
signals.
Cross-Device Tracking &
Attribution
Campaigns are launched and optimized in
real time through pacing, testing, and
performance signals.
04
03
Optimization &
Scale
Optimization &
Scale
We analyze results, surface insights, and scale
high-performing placements with full
transparency.
We analyze results, surface insights, and
scale high-performing placements with
full transparency.
04
Step to success
What you get
What you get
Access to measurable Connected TV inventory
Access to measurable Connected TV inventory
Impressions-to-action
attribution
Cross-device performing
tracking
Transparent reporting
and optimization
Precision audience-based targeting
Impression-to-action attribution
Cross-device performing tracking
Transparent reporting and optimization
Precision Audience-Based Targeting
Contact
Contact
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