Measurable
Connected TV

Measurable Connected TV

TV is not only for impressions and reach!
Turn TV into measurable growth.
Leverage Ability of CTV

RallyAd Media activates Connected TV as a fully measurable,
performance-driven media channel. 

We move beyond reach and impressions by connecting TV exposure to real outcomes through programmatic activation, cross-device tracking, and transparent attribution. 

Step to success

01

We define performance goals, KPIs, and
success metrics before activating any media.

Strategy &
Success Definition

Strategy &
Success Definition

We define performance goals, KPIs,
and success metrics before activating
any media.

02

01

We select premium inventory aligned with
measurable outcomes.

Inventory Activation &
Media Planning

Inventory Activation &
Media Planning

We select premium inventory aligned with
measurable outcomes.

03

02

Cross-Device Tracking &
Attribution

Campaigns are launched and optimized in real
time through pacing, testing, and performance
signals.

Cross-Device Tracking &
Attribution

Campaigns are launched and optimized in
real time through pacing, testing, and
performance signals.

04

03

Optimization &
Scale

Optimization &
Scale

We analyze results, surface insights, and scale
high-performing placements with full
transparency.

We analyze results, surface insights, and
scale high-performing placements with
full transparency.

04

Step to success

What you get

What you get

Access to measurable Connected TV inventory

Access to measurable Connected TV inventory

Impressions-to-action
attribution

Cross-device performing
tracking

Transparent reporting
and optimization

Precision audience-based targeting

Impression-to-action attribution

Cross-device performing tracking

Transparent reporting and optimization

Precision Audience-Based Targeting

Contact

Contact

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